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This book offers a conceptual explanation of the interrelationships
that exist between the stages in the progression of initiated
epithelial cells in culture compared with the diverse tissue of
organs and the progression of tumors from different organ sites.
The fate of the modification of adducts is discussed at the
molecular level. The role that modifications in hot spots in
oncogenes and supressor genes play at the molecular level and how
these molecular modifications can lead to an explanation of
molecular control in the formation of tumor phenotypes is also
examined. Researchers in cell biology and toxicology, applied
pharmacology, carcinogenesis, teratogenesis, mutagenesis, and
molecular toxicology will find the book useful, interesting
reading.
This book offers a conceptual explanation of the interrelationships
that exist between the stages in the progression of initiated
epithelial cells in culture compared with the diverse tissue of
organs and the progression of tumors from different organ sites.
The fate of the modification of adducts is discussed at the
molecular level. The role that modifications in hot spots in
oncogenes and supressor genes play at the molecular level and how
these molecular modifications can lead to an explanation of
molecular control in the formation of tumor phenotypes is also
examined. Researchers in cell biology and toxicology, applied
pharmacology, carcinogenesis, teratogenesis, mutagenesis, and
molecular toxicology will find the book useful, interesting
reading.
With long-forgotten stories and evocative photographs, "San
Francisco's Lost Landmarks" showcases the once-familiar sites that
have faded into dim memories and hazy legends. Not just a list of
places, facts, and dates, this pictorial history shows why San
Francisco has been a legendary travel destination and one of the
world's premier places to live and work for more than one hundred
and fifty years. It not only tells of the lost landmarks, but also
dishes up the flavour of what it was like to experience these past
treasures.
It's perfect for Mainland seniors who have always seen Hawaii as
the Paradise to which they might retire. I congratulate you for
writing a book that will be of so much help to future Hawaii
retirees.--Wm. Carse, Professor Emeritus, University of Hawaii at
Hilo ...excellent source of information...very honest advice--Bill
Taylor, Hawaii Island Journal All you need to know about retiring
in isles is in this book.--Hawaii Tribune Herald The average person
can retire to Hawaii. How? The answers are found within the pages
of Living and Retiring in Hawaii. James R. Smith, Ph.D., and spouse
Diane Smith, B.S., detail the options available to emigres,
including: Whether to rent, buy or build and what to look for in a
new home. Retirement communities, catered living, and assisted
living. Choosing an island--Oahu, Hawaii, Maui, Kauai, Molokai or
Lanai. Recreation and leisure pursuits. Living and Retiring in
Hawaii focuses on the health considerations and lifestyle
adjustments that predominantly concern retirees. The Smiths
demonstrate how to secure a dream retirement in Hawaii by
successfully forecasting cost of living expenses and planning for
maximum enjoyment.
Mount Everest is known to everyone - but what of the person after
whom it was named? This book traces the life and profession of that
person, George Everest. In particular, it covers his life dedicated
to surveying in India during the first half of the 19th
century.;George Everest went to India at the tender age of 16 but
within a few years was leading survey parties into the remotest
areas of the subcontinent. His particluar passion was geodesy - the
determination of the size and shape of the earth - and he soon
ecame Superintendent of the Great Trigonometrical Survey. In
addition, he spent many years as Surveyor General of India.;This
book draws heavily on original correspondence archived in India,
offering a good flavour of his character both as a person and as a
manager. Everest was a surveyor, linguist, engineer, astronomer and
religious philosopher, but in the pursuit of his goals he did not
suffer fools gladly. It was recorded that he was so indefatigable
that his contemporaries were accustomed to speak of him as
"Neverrest".;The book provides insight inot the life of a
remarkable man and shows why the earth's highest peak now bears his
name.
Bringing a dark and forgotten era into vivid life, this fascinating
history explores a booming criminal enterprise that was spawned in
California in the 1920s and 1930s. Exposing a spree of kidnappings
referred to as the 'snatch racket', true accounts of the crimes and
the unfortunate victims are revealed. Driven by greed, desperation,
or sheer stupidity, this detailed discussion explains that the
ransom artists preyed indiscriminately on Hollywood socialites,
wealthy heiresses, and even the poor - while each new disappearance
brought new headlines and sales to the newspaper companies.
Illustrating the manner in which even the simplest capers would
often run tragically awry, 15 bizarre and often ironic tales are
presented, including how a modern city rose to lynch a pair of
kidnappers, the college kids who chose to imitate Leopold and Loeb,
and the famed evangelist who faked her own abduction to cover up an
affair. Early forensic techniques are described, including the
first documented call tracing using a bevy of operators in a phone
chain, as well as the birth of the modern symbiotic relationship
between the news media and high-profile crime, demonstrating how
the sensationalism of personal tragedy became a source for
increased media sales.
The entire Integrated Marketing Communication ecosystem is alive
24/7 every day of the year. Data skills and knowing metrics are
more important than ever. Integrated Marketing Communication: A
Consumer-Centric Approach for the Digital Era is a
data-driven, consumer centric approach that's in sync with today's
always-on IMC environment. Based on the author's work experience in
IMC and related fields, the publication focuses on the most durable
principles of IMC, stressing best industry practices, such as:
digital transformation, the consumer journey with touchpoints,
enhancing the consumer experience, and the value exchange.
Integrated Marketing Communication: A Consumer-Centric Approach for
the Digital Era: Integrates the three foundational IMC
documents—consumer profile, creative brief and media plan.
Presents and identifies critical metrics for the usage of digital
tools: digital display ads, content marketing, ecommerce, email,
mobile, search, social, social analytics, and streaming audio and
video. Details budgeting, data analysis and creative
strategies—plus the tactics to yield success. Explains how to
apply strategic and theoretical approaches to message creation.
Describes marketing and messaging automation software that powers
data driven IMC—cloud marketing platforms, programmatic media
buying, Helps readers to talk-the-talk! The title uses language and
terms as they are applied in the marketplace.
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